McDonald, Malcolm <br/><br/>
Marketing Accountability  : how to measure marketing effectiveness 
Malcolm McDonald; Peter Mouncey 
 - Great Britain  Kogan Page Limited   c2009 
 - 293  H.B 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780749453862  995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD(MAR)