TY  - BOOK
AU  - McDonald, Malcolm
AU  - Mouncey, Peter 
TI  - Marketing Accountability: : how to measure marketing effectiveness
SN  - 9780749453862
U1  - 658.8 MCD(MAR) 
PY  - 2009///
CY  - Great Britain
PB  - Kogan Page Limited 
KW  - MARKETING MANAGEMENT
N1  - Includes index
ER  -