Chernatony, Leslie de <br/><br/>
Creating powerful brands 
Leslie de Chernatony; Malcolm McDonald; Elaine Wallace 
 - India  Routledge  c2011 
 - 483p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-1-85617-849-5  895.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDINGS
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE(CRE)Ed4