TY  - BOOK
AU  - Chernatony, Leslie de
AU  - Mcdonald, Malcolm
TI  - Creating powerful brands
SN  - 978-1-85617-849-5
U1  -  658.827 CHE(CRE)Ed4 
PY  - 2011///
CY  - India
PB  - Routledge
KW  - BRANDINGS
N1  - Includes index
ER  -