Smith, P R <br/><br/>
Marketing communication  : an integrated approach 
P R Smith; Jonathan Taylor 
 - 4th ed. 
 - New Delhi  Kogan page pvt ltd  2005 
 - 696p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788175542884  395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802 SIM(MAR)Ed4