TY  - BOOK
AU  - Smith, P R
AU  - Taylor Jonathan
TI  - Marketing communication: : an integrated approach
SN  - 9788175542884
U1  - 658.802 SIM(MAR)Ed4 
PY  - 2005///
CY  - New Delhi
PB  - Kogan page pvt ltd
KW  - MARKETING
N1  - Includes index
ER  -