Hoffman Douglas K. <br/><br/>
Service marketing  : concepts, strategies and cases 
K. Douglas Hoffman; John E.G. Bateson 
 - 5th ed. 
 - New Delhi  Cengage learning  2018 
 - 458p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789386858771  499.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 HOF(SER)Ed5