TY  - BOOK
AU  - Hoffman Douglas K.
AU  - Bateson, John E.G.
TI  - Service marketing: : concepts, strategies and cases
SN  - 9789386858771
U1  - 658.8 HOF(SER)Ed5 
PY  - 2018///
CY  - New Delhi
PB  - Cengage learning
KW  - SERVICE MARKETING
N1  - Includes index
ER  -