MKTG  : principles of marketing a south asian prespective 
Charles W. Lamb; Joseph F. Hair; Dheeraj Sharma; Carl McDaniel 
 - Delhi  Cengage learning  c2016 
 - 671p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788131520345  899.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8 MKT