TY  - BOOK
AU  - Saxena, Rajan 
TI  - Marketing management 
SN  - 9789339223304
U1  - R 658.87 SAX(MAR)Ed5 
PY  - 2016///
CY  - New Delhi 
PB  - McGraw Hill Education (India) Private Limited 
KW  - MARKETING MANAGEMENT
N1  - Includes bibliography & index
ER  -