Keller, Kevin Lane <br/><br/>
Strategic brand management  : building, measuring, and managing brand equity 
Kevin Lane Keller; Ambi M.G. Parameswaran; Isaac Jacob 
 - 4th ed. 
 - Noida  Pearson  2018 
 - 586p  PB. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789332542204  799.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL(STR)Ed4