TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M.G.
TI  - Strategic brand management: : building, measuring, and managing brand equity
SN  - 9789332542204
U1  - 658.827 KEL(STR)Ed4 
PY  - 2018///
CY  - Noida
PB  - Pearson
KW  - BRAND MANAGEMENT
N1  - Includes index
ER  -