TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
TI  - Marketing
SN  - 9780198079446
U1  - R 658.8 BAI(MAR) 
PY  - 2013///
CY  - New Delhi
PB  - Oxford university press
KW  - MARKETING
N1  - Includes index
ER  -