Kumar, Arun <br/><br/>
Marketing Management  
Arun Kumar; N Meenakshi  
 - 3rd ed. 
 - New Delhi   Vikas Publishing House Pvt Ltd.   2018 
 - 668  P.B 
<br/><br/> Includes subject index  
<br/><br/><label>ISBN: </label>9789325982406  525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM(MAR)Ed3