TY  - BOOK
AU  - Kumar, Arun
AU  - Meenakshi, N
TI  - Marketing Management 
SN  - 9789325982406
U1  - 658.8 KUM(MAR)Ed3 
PY  - 2018///
CY  - New Delhi 
PB  - Vikas Publishing House Pvt Ltd. 
KW  - MARKETING MANAGEMENT
N1  - Includes subject index
ER  -