Davar, Rustom S. <br/><br/>
Modern marketing management 
Rustom S. Davar 
 - 7th ed. 
 - New Delhi  Universal Book Stall  1997 
 - 694p.  PB 
<br/><br/><label>ISBN: </label>81-85461-31-7  95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV(MOD)Ed7