Gillan, Jennifer  <br/><br/>
Television Brandcasting   : the return of the content-promotion Hybrid 
Jennifer Gillan 
 - New York   Routledge   c2015 
 - 275  P.B 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780415841221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING 
<br/><br/><label>Dewey Class. No.: </label>R 384.55 GIL(TEL)