TY  - BOOK
AU  - Gillan, Jennifer 
TI  - Television Brandcasting : : the return of the content-promotion Hybrid
SN  - 9780415841221
U1  - R 384.55 GIL(TEL) 
PY  - 2015///
CY  - New York 
PB  - Routledge 
KW  - BRANDING
N1  - Includes index
ER  -