Keegan, Warren J. <br/><br/>
Global marketing management 
Warren J. Keegan 
 - 8th ed. 
 - Chennai  Pearson  c2017 
 - 476p  PB. 
<br/><br/> Includes index<br/><br/> 
<br/><br/><label>ISBN: </label>9789332584327  699.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.84 KEE(GLO)Ed8