Saxena, Rajan  <br/><br/>
Marketing management  
Rajan Saxena  
 - 5th ed.  
 - New Delhi   McGraw Hill Pub  c20156 
 - 816p. 
<br/><br/><label>ISBN: </label>93-392-2330-6  885/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.87 SAX(MAR)Ed5