Marketing management  
Ramaswamy Namakumari  
 - 5th ed. 
 - New Delhi   McGraw Hill Education   2013 
 - 788p. 
<br/><br/> Indian Context, Global Perspective 
<br/><br/><label>ISBN: </label>1-25-902641-8  795/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8 NAM(MAR)Ed5