TY  - BOOK
TI  - Marketing management 
SN  - 1-25-902641-8
U1  - R658.8 NAM(MAR)Ed5 
PY  - 2013///
CY  - New Delhi 
PB  - McGraw Hill Education 
KW  - MANAGEMENT - MARKETING
N1  - Indian Context, Global Perspective
ER  -