Mathur, Nita

Consumer culture, modernity and identity / edited by Nita Mathur - New Delhi SAGE 2014 - xi, 399 p.

Table of contents:

PART I : Lifestyle choices and construction of modern identities
PART II: Global markets, local needs: fashion and advertising
PART III: Subaltern concerns and moral subjectivities

9788132111276 1045.00


LAW
CONSUMER IDENTITY

306.3 / MAT(CON)