TY  - BOOK
AU  - Mathur,Nita
TI  - Consumer culture, modernity and identity
SN  - 9788132111276
U1  - 306.3 
PY  - 2014///
CY  - New Delhi
PB  - SAGE
KW  - LAW
KW  - CONSUMER IDENTITY
N1  - Table of contents:

PART I : Lifestyle choices and construction of modern identities
PART II: Global markets, local needs: fashion and advertising
PART III: Subaltern concerns and moral subjectivities
ER  -