Anand, Vijay Prakash  <br/><br/>
Marketing Management   : An Indian perspective  
Vijay Prakash Anand 
 - 2nd ed.  
 - Delhi   Biztantra   Wiley imprint   2018 
 - xxix; 522  P.B  
<br/><br/> Chapter 1: Overview of Marketing<br/><br/>Chapter 2: Market Oriented Strategic Planning<br/><br/>Chapter 3: Marketing Environment<br/><br/>Chapter 4: Marketing Research<br/><br/>Chapter 5: Consumer Markets<br/><br/>Chapter 6: Business Markets<br/><br/>Chapter 7: Segmentation, Targeting and Positioning<br/><br/>Chapter 8: Competition<br/><br/>Chapter 9: Brand<br/><br/>Chapter 10: Product<br/><br/>Chapter 11: Services Marketing<br/><br/>Chapter 12: Price<br/><br/>Chapter 13: Place<br/><br/>Chapter 14: Promotion-Integrated Marketing Communications<br/><br/>Chapter 15: Rural Marketing<br/><br/>Chapter 16: International Marketing<br/><br/>Chapter 17: Green Marketing<br/><br/>Marketing Insight References<br/><br/>Index  <br/><br/>  
<br/><br/><label>ISBN: </label>9789351198253  499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8 ANA(MAR)Ed2