TY  - BOOK
AU  - Anand, Vijay Prakash 
TI  - Marketing Management : : An Indian perspective 
SN  - 9789351198253
U1  - 658.8 ANA(MAR)Ed2 
PY  - 2018///
CY  - Delhi 
PB  - Biztantra , Wiley imprint 
KW  - MARKETING MANAGEMENT
N1  - Chapter 1: Overview of Marketing

Chapter 2: Market Oriented Strategic Planning

Chapter 3: Marketing Environment

Chapter 4: Marketing Research

Chapter 5: Consumer Markets

Chapter 6: Business Markets

Chapter 7: Segmentation, Targeting and Positioning

Chapter 8: Competition

Chapter 9: Brand

Chapter 10: Product

Chapter 11: Services Marketing

Chapter 12: Price

Chapter 13: Place

Chapter 14: Promotion-Integrated Marketing Communications

Chapter 15: Rural Marketing

Chapter 16: International Marketing

Chapter 17: Green Marketing

Marketing Insight References

Index  


ER  -