Web Marketing all-in-one for Dummies
John Arnold, Lan Lurie; Marty Dickinson; Elizabeth Marsten and Michael Becker
- 2nd ed.
- New Delhi Wiley c2012
- xxxiv;898 P.B
Book I: Web Presence
Chapter 1: Internet Business Basics
Chapter 2: Making Money Online
Chapter 3: Designing to Sell
Chapter 4: Creating and Connecting Multiple Websites
Chapter 5: Creating Exceptional Copy That Sells
Chapter 6: Lead-Generation for Business Growth
Chapter 7: Getting Help with Your Web Presence
Book II: Search Engine Optimization
Chapter 1: Getting Ready for SEO
Chapter 2: Choosing the Right Keywords
Chapter 3: Eliminating Search Engine Roadblocks
Chapter 4: Making Search Engines Love Your Site
Chapter 5: Understanding Blended Search
Chapter 6: Writing Great Copy for Search Engines
Chapter 7: Building Link Love
Chapter 8: Analyzing Your Results
Chapter 9: Hiring an SEO Professional
Book III: Web Analytics
Chapter 1: Getting Started with Analytics
Chapter 2: Tracking Traffic Volumes
Chapter 3: Measuring Your Best Referrers
Chapter 4: Measuring Visit Quality
Chapter 5: Using Conversion Goals
Chapter 6: Using Goal Funnels
Book IV: Online Advertising and Pay Per Click
Chapter 1: Grasping PPC Methods
Chapter 2: Combining PPC and Search Engines
Chapter 3: Making Keyword Lists That Sell
Chapter 4: Writing Ads That Earn Clicks and Pay You Back
Chapter 5: Budgeting and Bidding on Keywords
Chapter 6: Legally Speaking: PPC and the Law
Chapter 7: Using Tools, Tips and Tricks of the Trade
Book V: E-Mail Marketing
Chapter 1: Adding E-Mail to a Web Marketing Strategy
Chapter 2: Becoming a Trusted Sender
Chapter 3: Building a Quality E-Mail List
Chapter 4: Constructing an Effective Marketing E-Mail
Chapter 5: Making Your E-Mail Content Valuable
Chapter 6: Tracking Your E-Mail Campaign Results
Chapter 7: Maximizing E-Mail Deliverability
Book VI: Blogging and Podcasting
Chapter 1: Picking Your Blog Topic
Chapter 2: Getting Yer Blog On
Chapter 3: Writing Like a Blogger
Chapter 4: Tracking Other Blogs
Chapter 5: Getting Involved on Other Blogs
Chapter 6: Promoting Your Posts
Chapter 7: Introducing Podcasting
Book VII: Social Media Marketing
Chapter 1: Understanding Social Media
Chapter 2: Creating Your Social Media Desktop
Chapter 3: Creating Your Social Media Plan
Chapter 4: Navigating Top Social Media Sites
Chapter 5: Building Your Network
Chapter 6: Creating a Winning Social Media Campaign
Book VIII: Mobile Marketing
Chapter 1: Getting Started with Mobile Marketing
Chapter 2: Planning a Mobile Marketing Campaign
Chapter 3: Running Mobile Communication Campaigns
Chapter 4: Displaying Your Advertising on Mobile Devices
Chapter 5: Delivering Valuable Mobile Content
Chapter 6: Getting Paid for Your Mobile Marketing Efforts
Chapter 7: Tracking a Mobile Marketing Campaign
Index
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INTERNET MARKETING TELEMARKETING AND DIRECT MARKETING