Wilcox, Dennis L. <br/><br/>
Public relations  : strategies and tactics 
Dennis L. WIlcox, Glen T. Cameron 
 - 9th ed. 
 - Noida  Pearson  c2009 
 - 612p  PB. 
<br/><br/> Contains:<br/>Chapter 1: What is Public Relations?<br/>Chapter 2: The Evolution of Public Relations<br/>Chapter 3: Ethics and Professionalism <br/>Chapter 4: Public Relations Departments and Firms<br/>Chapter 5: Research<br/>Chapter 6: Program Planning<br/>Chapter 7: Communication<br/>Chapter 8: Evaluation<br/>Chapter 9: Public opinion and Persuasion<br/>Chapter 10: Conflict Management : Dealing with  Issue ,Risk<br/>Chapter 11: Reaching a Multi culture & Diverse Audience <br/>Chapter 12 Public Relation and Law<br/>Chapter 13 New Technology in Public relation<br/>Chapter 14 News  Releases, Media Alerts, and Pitch letters<br/>Chapter 15 Radio, Television and the web<br/>Chapter 16 Media Interviews, News Conference and Speeches<br/>Chapter 17 Corporations<br/>Chapter 18 Politics and Government<br/>Chapter 19 Global Public Relations<br/>Chapter 20 Non-Profit Organizations<br/>Chapter 21 Education<br/>Chapter 22 Entertainment, Sports, and Travel<br/><br/> 
<br/><br/><label>ISBN: </label>9788131727430  795.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATION
<br/><br/><label>Dewey Class. No.: </label>659.2  / WIL(PUB)Ed9