Quantitative methods in media and communication / 
edited by Mark Verboord 
 - New Delhi  Sage  2014. 
 - 429p  PB. 
<br/><br/> Contents<br/>Introduction<br/>1. Why is my Evil Lecturer Forcing me to Learn Statistics ?<br/>2. Regression<br/>3. Logistic Regression<br/>4. Comparing Several Means: Anova [ GLM 1]<br/>5. Exploratory Factor Analysis<br/>6. Introduction to online survey<br/>7. Planning the digital survey<br/>8. Sampling<br/>9. Writing survey questions<br/>10.Research Design: Experiments and Experimental Thinking<br/>11. Measurement Techniques<br/>12. Reliability <br/>5. E 
<br/><br/><label>ISBN: </label>9781446294345  5407.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL INTERACTION <br/>COMMUNICATION
<br/><br/><label>Dewey Class. No.: </label>R 302.207 QUA