TY  - BOOK
AU  - Verboord, Marc
TI  - Quantitative methods in media and communication
SN  - 9781446294345
U1  - R 302.207 QUA 
PY  - 2014///
CY  - New Delhi
PB  - Sage
KW  - SOCIAL INTERACTION
KW  - COMMUNICATION
N1  - Contents
Introduction
1. Why is my Evil Lecturer Forcing me to Learn Statistics ?
2. Regression
3. Logistic Regression
4. Comparing Several Means: Anova [ GLM 1]
5. Exploratory Factor Analysis
6. Introduction to online survey
7. Planning the digital survey
8. Sampling
9. Writing survey questions
10.Research Design: Experiments and Experimental Thinking
11. Measurement Techniques
12. Reliability 
5. E
ER  -