Schiffman, Leon G. <br/><br/>
Consumer behavior 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 9th ed. 
 - New Delhi  PHI  c2007 
 - 561p  PB. 
<br/><br/> Brief Contents:<br/><br/>Part One: Introduction<br/>Consumer Behavior: Its origin and strategic Application<br/>Consumer Research<br/>Market Segmentation<br/><br/>Part Two :  the Consumer as an Individual<br/>Part Three: Consumer in their social and cultural settings<br/>Part Four: The Consumer's Decision-Making Process<br/> 
<br/><br/><label>ISBN: </label>9788120330863  325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>Dewey Class. No.: </label>R 658.8342  / SCH(CON)Ed9