TY - BOOK AU - Schiffman, Leon G. AU - Kanuk, Leslie Lazar TI - Consumer behavior SN - 9788120330863 U1 - R 658.8342 PY - 2007/// CY - New Delhi PB - PHI KW - CONSUMER BEHAVIOR N1 - Brief Contents: Part One: Introduction Consumer Behavior: Its origin and strategic Application Consumer Research Market Segmentation Part Two : the Consumer as an Individual Part Three: Consumer in their social and cultural settings Part Four: The Consumer's Decision-Making Process ER -