McQuail, Denis <br/><br/>
McQuail's mass communication theory  
Denis McQuail 
 - 6th ed. 
 - New Delhi  Sage  2010 
 - 621  PB 
<br/><br/> Part 1 Preliminaries <br/>1. Introduction to the Book <br/>2. The Rise of Mass Media <br/>Part 2 Theories <br/>3. Concepts and Models for Mass Communication <br/>4. Theory of Media and society <br/>5. Mass Communication and Culture <br/>6. New Media- New Theory ?<br/>7. Normative theory of  Media and Society <br/>Part 3 Structures <br/>8. Media Structure and Performance : Principles and Accountability <br/>9. Media Economics and Governance <br/>10. Global Mass Communication <br/>Part 4 Organizations <br/>11. The Media Organization : Pressures and Demands <br/>12. The Production of Media Culture <br/>Part 5 Content <br/>13. Media Content : Issues, Concepts and Methods of Analysis <br/>14. Media Genres and Texts <br/>Part 6 Audiences <br/>15. Audience Theory and Research Traditions <br/>16. Audience Formation and Experience <br/> Part 7 Effects <br/>17. Processes and Models of Media Effects <br/>18. Social-Cultural Effects <br/>19. News, Public opinion and political communication <br/> Part 8 Epilogue <br/>20. The Future of Mass Communication <br/><br/>Includes glossary, index & reference  
<br/><br/><label>ISBN: </label>9788132105794  1095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MEDIA<br/>SOCIAL-INTERACTION 
<br/><br/><label>Dewey Class. No.: </label>302.23 MCQ(MCQ)Ed6