Srinivasan, R.  <br/><br/>
International Marketing  
R. Srinivasan  
 - 4th ed.  
 - Delhi   PHI Learning Private Limited   c2016 
 - xvi; 259  P.B  
<br/><br/> Preface • Preface to the First Edition<br/>1. Basic Concepts of International Marketing<br/>2. Trade Theories, Export Promotion and Marketing<br/>3. Environment of International Business<br/>4. Consumer Behaviour<br/>5. Product Policy and Planning<br/>6. Advertising and Promotion<br/>7. Pricing<br/>8. Distribution<br/>9. International Market Selection, Research, Planning and Control<br/>10. Other Topics of Interest<br/>11. International Business Risks<br/>12. International Marketing Strategies<br/><br/>CASE STUDIES—Introduction to Case Analysis<br/>Case 1: Infosys Technologies Limited<br/>Case 2: SAP India<br/>Case 3: Global Marketing in Wipro—Growing in Strength<br/>Case 4: I-Flex Solutions (Currently Oracle Financial Software Solutions)<br/>Case 5: Ace Designers<br/>Case 6: Gillette India<br/>Case 7: Mysore Sales International Limited<br/>Appendix I: Indian Institutions for Export Promotion<br/>Appendix II: Documentation and Procedures for Export<br/>Index 
<br/><br/><label>ISBN: </label>9788120352384  250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNATIONAL MARKETING <br/>EXPORT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.84 SRI(INT)Ed4