TY  - BOOK
AU  - Srinivasan, R. 
TI  - International Marketing 
SN  - 9788120352384
U1  - 658.84 SRI(INT)Ed4 
PY  - 2016///
CY  - Delhi 
PB  - PHI Learning Private Limited 
KW  - INTERNATIONAL MARKETING
KW  - EXPORT MARKETING
N1  - Preface • Preface to the First Edition
1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion and Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy and Planning
6. Advertising and Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning and Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies

CASE STUDIES—Introduction to Case Analysis
Case 1: Infosys Technologies Limited
Case 2: SAP India
Case 3: Global Marketing in Wipro—Growing in Strength
Case 4: I-Flex Solutions (Currently Oracle Financial Software Solutions)
Case 5: Ace Designers
Case 6: Gillette India
Case 7: Mysore Sales International Limited
Appendix I: Indian Institutions for Export Promotion
Appendix II: Documentation and Procedures for Export
Index
ER  -