Majumdar, Ramanuj <br/><br/>
Product management in India 
Ramanuj Majumdar 
 - 3rd ed. 
 - New Delhi  PHI  2008 
 - 430p  PB. 
<br/><br/> Preface<br/>Preface to the First Edition<br/>Acknowledgements<br/>Part I: THE MACRO PERSPECTIVE<br/>1. The Indian Market: Emerging Panorama<br/>2. Assessing New Competition and Strategic Response<br/>3. Product Management—A Preview<br/>Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES<br/>4. Branding<br/>5. Market Segmentation<br/>6. Positioning and Differentiation Strategies<br/>7. New Products Planning<br/>8. Distribution Channels: Structure and Strategy<br/>9. Advertising Planning<br/>10. Pricing Concepts and Strategies<br/>11. Sales Management<br/>12. Marketing Research<br/>Part III: PRODUCT MARKET ANALYSIS<br/>13. Packaged Drinking Water<br/>14. Tea<br/>15. Soft Drinks<br/>16. Chocolates<br/>17. Malted Beverages<br/>18. Toothpaste<br/>19. Toilet Soaps<br/>20. Detergents<br/>21. Shampoo<br/>22. Fairness Creams<br/>23. Wristwatches<br/>24. Footwear<br/>25. Mobile Phones<br/>26. Digital Cameras<br/>27. Motorcycles<br/>28. Refrigerators<br/>29. Air Conditioners<br/>30. Paints<br/>31. Colour Television<br/>32. Passenger Cars<br/>33. Marketing Challenges<br/>Epilogue<br/>Index 
<br/><br/><label>ISBN: </label>9788120333833  395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT OF PRODUCTION
<br/><br/><label>Dewey Class. No.: </label>658.5 MAJ(PRO)Ed3