TY  - BOOK
AU  - Majumdar, Ramanuj
TI  - Product management in India
SN  - 9788120333833
U1  - 658.5 MAJ(PRO)Ed3 
PY  - 2008///
CY  - New Delhi
PB  - PHI
KW  - MANAGEMENT OF PRODUCTION
N1  - Preface
Preface to the First Edition
Acknowledgements
Part I: THE MACRO PERSPECTIVE
1. The Indian Market: Emerging Panorama
2. Assessing New Competition and Strategic Response
3. Product Management—A Preview
Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES
4. Branding
5. Market Segmentation
6. Positioning and Differentiation Strategies
7. New Products Planning
8. Distribution Channels: Structure and Strategy
9. Advertising Planning
10. Pricing Concepts and Strategies
11. Sales Management
12. Marketing Research
Part III: PRODUCT MARKET ANALYSIS
13. Packaged Drinking Water
14. Tea
15. Soft Drinks
16. Chocolates
17. Malted Beverages
18. Toothpaste
19. Toilet Soaps
20. Detergents
21. Shampoo
22. Fairness Creams
23. Wristwatches
24. Footwear
25. Mobile Phones
26. Digital Cameras
27. Motorcycles
28. Refrigerators
29. Air Conditioners
30. Paints
31. Colour Television
32. Passenger Cars
33. Marketing Challenges
Epilogue
Index
ER  -