TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Wisenblit, Joe
TI  - Consumer Behavior 
SN  - 9789353069834
U1  - 658.8342 SCH(CON)Ed12 
PY  - 2019///
CY  - Noida 
PB  - Paerson 
KW  - CONSUMER BEHAVIOR
N1  - Part I Consumers, Marketers, and Technology 
Part II The Consumer as an Individual 
Part III Communication and Consumer Behavior 
Part IV Social and Caltural settings 
Part V Consumer Decision-Making, Marketing Ethics, and 
Consumer Research 
Endnotes 
Case Study 
Glossary 
Company Index 
Name Index 
Subject Index 
Credits 
New to this Edition 
1. Consumer Behavior and Technology 
2. Market Segmentation and Real-Time Bidding 
3. Consumer Motivation and Personality 
4. Consumer Perception and Positioning 
5. Consumer Learning 
6. Consumer Attitude Formation and Change 
7. Persuading Consumers
8. From Print and Broadcast to Social Media and Mobile Advertising 
9. Reference Groups and Communities, Opinion Leaders, and Word-Of -Mouth 
10. The Family and Its Social Standing 
11. Cultural values and consumer behavior 
12. Cross-Culture consumer Behavior: An International Perspective 
13. Consumer Decision- Making and Diffusion of Innovations
14. Markets' Ethics and Social Responsibility 
15. Consumer Research

ER  -