Loudon, David L. <br/><br/>
Consumer Behavior  
David L. Loudon; Albert J. Della Bitta  
 - 4th ed.  
 - Chennai  McGraw Hill Education (India) Private Limited   2018 
 - xxiii; 788  P.B 
<br/><br/> PART I: STUDYING CONSUMER BEHAVIOR<br/><br/>Chapter 1. Introduction<br/>Chapter 2. Understanding Consumers and Market Segments<br/><br/>PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR<br/><br/>Chapter 3. Culture<br/>Chapter 4. Subcultures<br/>Chapter 5. Social Class<br/>Chapter 6. Social Groups<br/>Chapter 7. family<br/>Chapter 8. Personal influence and diffusion of innovations<br/><br/>PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR<br/><br/>Chapter 9. Personality and self-concept<br/>Chapter 10.Motivation and involvement<br/>Chapter 11.Information Processing<br/>Chapter 12.Learning and Memory<br/>Chapter 13.Attitudes<br/>Chapter 14.Changing Attitudes<br/><br/>PART IV: CONSUMER DECISION PROCESSES<br/><br/>Chapter 15.Problem Recognition<br/>Chapter 16.search and evaluation<br/>Chapter 17.Purchasing Processes<br/>Chapter18.Postpurchase Behavior<br/><br/>PART V: ADDITIONAL DIMENSIONS<br/><br/>Chapter 19.Modeling and researching consumer behavior<br/>Chapter 20.Consumerism<br/>Chapter 21.Organizational buyer behavior<br/><br/>Cases<br/>Notes<br/>Index 
<br/><br/><label>ISBN: </label>9780070473812  925 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342 LOU(CON)Ed4