TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J. Della
TI  - Consumer Behavior 
SN  - 9780070473812
U1  - 658.8342 LOU(CON)Ed4 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited 
KW  - CONSUMER BEHAVIOR
N1  - PART I: STUDYING CONSUMER BEHAVIOR

Chapter 1. Introduction
Chapter 2. Understanding Consumers and Market Segments

PART II: ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOR

Chapter 3. Culture
Chapter 4. Subcultures
Chapter 5. Social Class
Chapter 6. Social Groups
Chapter 7. family
Chapter 8. Personal influence and diffusion of innovations

PART III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR

Chapter 9. Personality and self-concept
Chapter 10.Motivation and involvement
Chapter 11.Information Processing
Chapter 12.Learning and Memory
Chapter 13.Attitudes
Chapter 14.Changing Attitudes

PART IV: CONSUMER DECISION PROCESSES

Chapter 15.Problem Recognition
Chapter 16.search and evaluation
Chapter 17.Purchasing Processes
Chapter18.Postpurchase Behavior

PART V: ADDITIONAL DIMENSIONS

Chapter 19.Modeling and researching consumer behavior
Chapter 20.Consumerism
Chapter 21.Organizational buyer behavior

Cases
Notes
Index
ER  -