TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: : an integrated marketing communications perspective
SN  - 9781259026850
U1  - 659.1 BEL(ADV)Ed9 
PY  - 2013///
CY  - Chennai
PB  - Mcgraw hill education
KW  - ADVERTISEMENT
N1  - Includes index
ER  -