Berger, Arthur Asa,  1933- <br/><br/>
Media research techniques  [electronic resource] / 
Arthur Asa Berger. 
 - 2nd ed. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  1998. 
 - 1 online resource (viii, 173 p.) :  ill. 
<br/><br/> Previous ed.: 1991. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452243160 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.
<br/><br/><label>LC Class. No.: </label>P91.3  / .B386 1998 
<br/><br/><label>Dewey Class. No.: </label>302.23072