TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media research techniques
SN  - 9781452243160 (ebook) :
AV  - P91.3 .B386 1998
U1  - 302.23072 23
PY  - 1998///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Mass media
KW  - Research
N1  - Previous ed.: 1991; Includes bibliographical references and index; Specialized
N2  - With new chapters on experimentation, historical research comparative research and participant observation, this second edition of Media Research Techniques will enable beginners to plan and implement research in communications studies
UR  - https://sk.sagepub.com/books/media-research-techniques-2e
ER  -