TY  - BOOK
AU  - Doyle,Gillian
TI  - Understanding media economics
SN  - 9781446279960 (ebook) :
AV  - P96.E25 D69 2002
U1  - 302.23 23
PY  - 2002///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Economic aspects
N1  - Includes bibliographical references and index; Specialized
N2  - Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices
UR  - https://sk.sagepub.com/books/understanding-media-economics
ER  -