TY  - BOOK
AU  - McQuail, Denis
TI  - Mass Communication , V1: : Theories, basic concepts and varieties of approach
SN  - 9781412922418
U1  - 302.23 
PY  - 2006///
CY  - New Delhi
PB  - Sage
KW  - PHD
KW  - MASS COMMUNICATION
ER  -