TY  - BOOK
AU  - McQuail, Denis
TI  -  Mass communication IV: : Audiences and effects of mass communication
SN  - 9781412922418
U1  - 302.23 
PY  - 2007///
CY  - New Delhi
PB  - Sage
KW  - PHD
KW  - MASSCOMMUNICATION
ER  -