Marketing research 
David A. Aaker ...[et al.] 
 - 11th ed 
 - New Delhi  Wiley  c2013 
 - 647p  PB 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788126563531  789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MANAGEMENT-MARKETING RESEARCH
<br/><br/><label>Dewey Class. No.: </label>R 658.83 MAR.Ed11