TY  - BOOK
AU  - Aaker, David A.
TI  - Marketing research
SN  - 9788126563531
U1  - R 658.83 MAR.Ed11 
PY  - 2013///
CY  - New Delhi
PB  - Wiley
KW  - MARKETING RESEARCH
KW  - MANAGEMENT-MARKETING RESEARCH
N1  - Includes index
ER  -