TY  - BOOK
AU  - Thompson, Arthur A.
TI  - Crafting and Executing strategy : : the quest for competitive advantage concepts and cases 
SN  - 9788194244653
U1  - R 658.4012 CRA.Ed21 
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education 
KW  - Strategic Planning
KW  - Business Planning
ER  -