TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Essentials of marketing research: : a hands-on orientation
SN  - 9789332571198
U1  - 658.83 
PY  - 2016///
CY  - Noida
PB  - Pearson
KW  - General management
KW  - Marketing Research
ER  -